Perhaps this is just me but the new $45 single line plan seems like a good deal, relatively speaking, when you compare it to the other major providers and realize the consistency of the Verizon Wireless network. However, this plan is for new customers only and is a single line plan with 250 MB of data. However, when you look at it in a different light it is also a slap in the face to existing customers on the share everything plan. I will use my account as an example.
We are a very light data use family and our four iPhone Family exists on 1GB of data (no data overages). So we pay $160 for all phones + $50 for the 1GB of data. After my employer discount our final pre-tax/surcharge bill is $201.50. That being said if each phone was on this $45 single line plane we would have a pre-tax/surcharge cost of $180 ($21.50 less than current share everything price), and we'd still have basically the same total amount of data, though each phone would be limited to 250MB of data rather than share a pool of 1GB, but since none of our phone have exceed 250MB we'd be likely not run into overage issues.
Sounds great so I should switch all of our phones over to this $45 single line plan, right? Well the plan is for new customers only, so not an option. But the bigger point is this. Verizon just in effect dropped the price of 1GB of data to $20. So, for a similar low use data family such as mine, they will pay $180 for the same unlimited calling, unlimited texts, and 1GB of total data, but my family who has been with Verizon for several years have to pay $201.50 for is basically the same plan except that we can share our 1GB data allowance among our four phones. At that rate a family with 8 smartphones that use up to 250MB each would still be saving money by placing each phone on the single line plan. I thought family/share plans were supposed to save groups money because it ties more individuals to Verizon.
I know that most are not like my family and make use of more data than us. So for example, a family of two, currently on share everything 2GB allowance will have a pre-tax/surcharge cost of $140, but if each line was on the new $60 single line plan that comes with 1GB of data they would have a bill of $120 and they'd pay $20 less than the share everything plan they are on now. However, again this new $60 single line plan is for new customers only, according to the sales person I spoke to the other day.
I am not complaining about the service I receive when using my phone its great and I get service almost everywhere I go, even when camping. I am not complaining about the customer service I receive, because I always have a good experience when I call to speak to a customer service agent. I am not complaining about the subsidized phones I have had over the years, I don't mind the contract that ensures Verizon will recoup the cost of my phone (the phone Verizon paid apple for up front on my behalf). What I am complaining about is the fact that in response to other recent price changes by the other carriers, Verizon made some slight price changes but made these lower prices only available to new customers. In essence Verizon is basically saying, Hey existing customers you have to pay more for your data and services but new customers get to pay less so that we can lure them away from T-mobile, sprint and AT&T. So anyway just my 2 cents (or in this case several dollars) worth as it relates to Verizon's new single line plans relative to the share everything plans. Please feel free to comment and add your thoughts. If a Verizon rep wants to give me the additional $30 off on my family's 1GB data allowance I will take it and be very happy.